The Italian cured meat sector continues to demonstrate remarkable strength, adaptability, and international appeal. During the annual assembly of Assica (the association of Italian meat and cured meat industries), which marked its 80th anniversary, the industry analyzed a complex global scenario while celebrating a significant milestone: exports of Italian cured meats have surpassed €2.5 Billion in value.
Growth in production and global reach
In 2025, Italian production of cured meat reached 1.173 million tons, marking a 0.6% growth compared to the previous year, with a total value of €9.643 billion (+1.9%). This performance was largely driven by sustained international demand. The export volume reached 231,645 tons, confirming that global markets remain essential for the long-term strategic growth of Italian producers.
Challenges in the international market
Despite these positive results, the industry faces a complex landscape. The European Union countries remain the primary destination, absorbing over 163,000 tons of product. However, the scenario for non-EU countries remains challenging. Italian companies continue to navigate the limitations imposed by African swine fever (Asf), geopolitical tensions, and global economic slowdowns. Export results toward third countries reached €811 million, showing a slight growth, though shipments to the United States experienced a minor decline.
The future of Italian charcuterie
Among the most exported products, cured hams stand out, single-handedly exceeding €1 Billion in export sales. Solid performances were also recorded for salami, mortadella, prosciutto cotto, bresaola, and pancetta. As the President of Assica stated, the industry is not asking for assistance, but rather for competitive conditions that allow Italian enterprises to compete on equal footing with international rivals, emphasizing the unparalleled quality and global recognition of the Made in Italy label.