The Sicilian soft drinks company Sibat Tomarchio has announced the acquisition of Beltè, a historic Italian bottled iced tea brand. Founded in San Giorgio in Bosco (Veneto) at one of Sanpellegrino’s plants, Beltè has built strong brand recognition over the years in the beverage segment, with a solid presence in large-scale retail and a positioning focused on naturalness and lightness.
The transaction, effective from January 2026, is part of a development strategy aimed at strengthening competitiveness in national markets by enhancing a coherent and complementary Italian brand. The ambition is to approach the market with products of excellence across both carbonated beverages and still drinks, supported by a broader portfolio and more extensive coverage in modern retail.
“This is a choice that combines industrial vision with responsibility towards the territory: putting down deeper roots to grow further,” said Maria Cristina Busi Ferruzzi, President of Sibat Tomarchio. “We are bringing Beltè into a solid industrial project made of skills, people, and investments that continue to generate value in Sicily. We want to keep investing in our territory: this operation speaks of development, new trajectories, and confidence.”
Beltè is a brand that is already “top of mind” for consumers: an immediate name (literally ‘bel tè’, meaning good, genuine tea in Italian), a popular and familiar identity, and a proposition designed for everyday family consumption and moments of conviviality, including on-the-go occasions.
Sibat Tomarchio’s goal is to relaunch the brand, transferring its know-how and corporate culture while leveraging what Beltè already represents in the market, with an updated offer aligned with today’s consumer needs. Beltè targets families, young people, and adults who are attentive to their well-being and ingredient quality, with distinctive features such as tea leaf extract, fruit infusions, and gluten-free recipes.
The range is designed to cover multiple consumption occasions and includes peach and lemon flavors, available in 1.5-liter bottles (also in a Zero version), 0.5-liter bottles, and 330 ml cans.
“This operation comes at a time of major evolution for our historic company, which will celebrate 106 years in 2026,” the President added. “Placing another historic Italian brand alongside Tomarchio means expanding the offering, strengthening our presence in large-scale retail, and accelerating growth beyond Sicily. At a time when value is often moved elsewhere, we choose to do the opposite: to invest in the territory and for the territory, because this is where know-how and entrepreneurial and professional energy exist that have nothing to envy anywhere else.”