At 416 Kent Avenue, Brooklyn, Veroni — the historic Emilia-based salumi producer celebrating its 100th anniversary this year — partnered with Casa Giallo, the new creative hub of GialloZafferano USA, to bring the Italian aperitivo to life in a city that thrives on cultural fusion.
The collaboration has already made a measurable impact. The campaign’s elegant storytelling and glamorous reinterpretation of Italian conviviality generated 3.6 million views and reached 2.3 million users across social platforms, underlining the growing appetite for Italian craftsmanship and lifestyle among American consumers.
The culinary experience featured inventive takes on Italian classics: bagels with Veroni mortadella, club sandwiches with prosciutto, and signature recipes inspired by Veroni’s AperiTime line — all designed to show how traditional flavors can harmonize with the cosmopolitan pulse of New York City.
Adding a contemporary voice to the initiative were Lulù Gargari and Bilena Settepani, two young Italian-American chefs and social creators known for their engaging approach to food culture. Their three video recipes, dedicated to the aperitivo and Italian brunch, premiered on Instagram via @veroni_usa and @giallolovesitaly, bringing Veroni’s products to life for a new generation of digital food lovers.
“Our cold cuts elevate the experience of conviviality,” said Emanuela Bigi, Marketing Manager at Veroni. “In the U.S. — a market where we have been the category leader in sliced meats since 2021 (source: Circana, U.S. Luncheon Meat segment) — our bestsellers such as AperiTime are designed to meet the needs of American consumers: kits of cured meats, cheeses, and nuts packaged in convenient trays, ready to create boards and recipes in minutes. We have worked to build a distinctive positioning, making our products the stars of the aperitivo and placing them in premium lifestyle contexts — from major tennis tournaments to initiatives like this one with Casa Giallo. Our goal is to bring Italian taste to the world through our salumi: products that tell stories of tradition, excellence, and pleasure.”
At Casa Giallo, Veroni’s storytelling merged heritage with modernity, transforming the aperitivo and brunch into an accessible, authentic experience that can be recreated anywhere. The company has also extended this lifestyle narrative beyond the kitchen — from the blue courts of Flushing Meadows during the U.S. Open to Rome’s Foro Italico for the Internazionali BNL d’Italia, reinforcing its image as a symbol of Italian taste and quality on the global stage.