Sammontana Gelati all’italiana has entered the US market with its flagship product, the Barattolino, marking a pivotal moment in the company’s North American expansion plans. This move follows a series of strategic corporate developments, including the acquisition of La Rocca Creative Cakes and the longstanding partnership with Forno d’Asolo, backed by private equity firm Investindustrial. Sammontana aims to deepen its foothold across both the Horeca sector and organized retail channels domestically and internationally.
Alessandro Angelon, CEO of Sammontana Italia, said the initiative is designed to “bring Italian style and flavour into everyday American life,” with the ambition to forge strong connections with US consumers—a market considered critical to Italian food brands and aligned with the company’s broader growth strategy.
STRATEGIC ALLIANCE WITH EATALY USA AND DEBUT AT SUMMER FANCY FOOD SHOW
The US launch, slated for July, will be supported by a strategic partnership with Eataly USA, an Investindustrial-controlled entity expanding its footprint across North America. Sammontana’s products will feature in all 11 Eataly outlets nationwide.
The formal market entry will be showcased at the Summer Fancy Food Show in New York, North America’s foremost specialty food trade event, running from 29 June to 1 July 2025.
SAMMONTANA TARGETED LAUNCH CAMPAIGNS IN NEW YORK CITY
Initial marketing efforts will concentrate on New York City, with Sammontana planning a series of events to celebrate the Italian summer. Key highlights include the introduction of a branded Sammontana Gelati all’italiana container at Eataly Flatiron in Manhattan, providing an immersive tasting experience.
Additionally, a collaboration with the Madison Square Park Conservancy will support the “Gelati all’Ombra” initiative, featuring branded umbrellas and pop-up tastings aligned with cultural events such as Carnegie Hall’s summer concert series.