Sales of Mortadella Bologna PGI reached 33 million kg in 2024, with production nearing 39 million kg. Compared to the previous year, sales rose by +1.6%, while production increased by +0.9%, according to IFCQ Certificazioni data. The pre-sliced packaged segment, which has expanded by +240% over the past decade, has largely plateaued, recording a marginal decline of -0.1%. Meanwhile, demand for “tranci” (chunk format) surged by +27.6%.
In Italy, large-scale retail remains the dominant distribution channel, accounting for 55.1% of sales, followed by traditional retailers (26.9%), and discount stores (17.9%). While domestic consumption continues to represent the bulk of sales, exports—now accounting for 20.1% of total volume—are on the rise, up +6.2% year-on-year. The EU remains the primary export market, with France and Germany leading, followed by Spain, the UK, and Belgium. Spain, in particular, recorded a +13.9% increase, marking its strongest growth to date.
Guido Veroni, president of the Italian Consortium for the Protection of Mortadella Bologna, said: “We are pleased with the strong performance of Mortadella Bologna PGI in 2024, despite a challenging economic environment in which rising grocery costs have forced Italian households to scale back food purchases. Nonetheless, both production and sales continued to grow, largely driven by international demand. The most notable gains were in the UK (+8.3%), France (+8.7%), Switzerland (+7.5%), and Spain (+13.9%), key markets where we are investing in structured, EU-backed promotional programs.”