Whatever the country or store format, there’s a way to build a successful private label programme. Carrefour is focusing much of its attention on its premium brands – Selection, Reflets de France, Carrefour Bio and Les Cosmetiques – Stéphane Le Pottier, director of product development private label and fmcg, told the audience. Carrefour now offers 13,000 private label SKUs for all of its brands in France, Spain, Belgium and Italy.
Coop Italia has built its private label market share to 27%, far above the level for all retailers in Italy, said Domenico Brisigotti, director of private label development. The retailer’s programme includes 1,800 SKUs from 280 suppliers and posts a total annual volume of 1.7bn euros.
Metro Cash & Carry is introducing both food and non-food products for its independent business customers, Kees Postma, global sourcing director, told the audience. In food, Metro is offering a range of 215 spices and herbs in 18 countries. Nearly half the items feature a QR code that directs customers to a mobile website with hands-on information.
Ocado, the UK online retailer, is looking for more suppliers to build its private label business, Alison Rhodes, head of own brands, explained. Since 2010, the retailer has launched 1,257 lines and 683 lines are currently on sale, representing a 54% success rate.
