Their story began in 1912 in Molise, one of the most fertile area of Italy, and 2011 the factory welcomed a new era in the convergente with the Ferro Group. This historical family prides itself on century old milling traditions and many years of well-earned international credibility. This combined expertise has allowed La Molisana access to the best grains in the global market. Today La Molisana has the advantage, shared with only 10% of other Italian Food Companies, in overseeing the entire process of pasta production, from the grains of wheat to your table. The Gruppo Ferro has a milling capacity of 550 tons per day, 10 production lines and 15 packaging lines for a total of 440 tons per day, and a storage capacity of some 280,000 tons. Over the last two years they have invested close to 15 million euro for innovation. The Spaghetto Quadrato is now the real novelty of the product of the pasta factory located in Molise. It is a reference that will characterize La Molisana in Italy and in the world.
The Spaghetto Quadrato is inspired by the spaghetti alla chitarra from Abruzzo, but unlike the latter, which has a rectangular cross-section, the one signed By La Molisana, has a perfectly squared shape, that makes it unique and inimitable, you have just to taste it! Already it is evenly spread on the domestic and international markets and is making enthusiastic all pasta lovers thanks to its generous thickness. The advantages that make it truly outstanding are: squared shape, teases the palate breaking the routine of cylindrical shape thus capturing the seasoning on all four sides, doubling the enjoyment; thickness: is 2x2mm. Fleshy at chewing, gives a pleasure that seems endless; cooking performance, guaranteed by the high quality and quantity of gluten that gives the dough elasticity and toughness, not releasing starch into the cooking; raw materials, only the best varieties of durum wheat with a protein content never less than 14% are selected and milled directly into our Molino; bronze die, gives the surface a roughness that captures the seasoning and a porosity which makes it perfect to match with full-bodied sauces; color golden color is inviting and reminiscent of wheat fields. A notable growth has been shown in the company’s market share in the past few years. Values within Italy increased in the time lapse 2011-2014 from 0.3% (2011) to 4.5% (Jan. 2014). The brand has enjoyed a widespread retailing, with increasing weighted distribution from 13% (2011) to 60% (Jan. 2014). Even for export business the results have been rewarding. The activity of 2012 ended with a +75% in volume, the 2013 has ended with a 20% in volume and a 30% in value, passing from 30 (2011) to 65 (2013) the number of export countries. In particular, Japan, US, Brazil, South Africa, Russia, the Baltic States are performing very well.
