Grandi Salumifici Italiani recently launched a new 100% chicken Mortadella under the brand name LiberaMente. Available in both whole and sliced form, this unique product tastes exactly like traditional mortadella, but contains 60% less fat. The target audience is the consumer who wants to stay in shape without giving up or radically changing his or her eating habits. There are four products in the range: lean cooked ham, roast turkey, sweet uncooked ham and, most recently, chicken mortadella.
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