Export, import, production, sales. This has been Brazzale’s business mantra since going global. “The world is a single market”, according to Roberto Brazzale, ceo of Gruppo Brazzale, “in which demand varies between different regions. Demand is still growing in some, like the Far East and pre-embargo Russia. Meanwhile things are more difficult in others, with Italy still one of the worst in terms of growth. When it comes to sales, we prefer direct contact with our clients, but we use different models in different countries. In the People’s Republic of China we are developing an own-branded distribution network, which already has 14 sales outlets in the main cities, registering over a million sales transactions per year. These are counter service shops offering fresh and packaged products, two thirds of which are made in Italy and the rest come from our Litovel production plant”.
To respond to different areas of consumer demand you need to come up a number of sales models. Gran Moravia Slices are a case in point. “They are the only square slices of mature Grana cheese available”, Brazzale informs us. “We are 100% behind this product and it has seen a lot of uptake already. It is an ultra-convenient way to consume Grana and something that was formerly the preserve of other cheese types. Gran Moravia Slices taste great whether eaten straight out of the pack or grilled”.
