Italian fast-casual restaurant operator La Piadineria has expanded the U.S. menu for its North American brand, PIADI, introducing a seasonal limited-time offering created in collaboration with Italian gourmet food producer Tartuflanghe.
Priced at $15.90, the new item—named “Truffle Lover“—will be available through January 15 at PIADI’s two Manhattan locations in Flatiron/NoMad and near Bryant Park.
The offering incorporates prosciutto crudo, creamy stracchino cheese, mushrooms, and fresh arugula inside PIADI’s signature made-to-order warm flatbread. The recipe integrates two specialized ingredients produced by Tartuflanghe: Truffle Butter, formulated with 8% Italian summer truffle, and Honey Mustard with White Truffle Flavor, which introduces a sweet and savory contrast to the combination.
The launch follows La Piadineria’s initial entry into the United States market earlier this year. Operating as the largest fast-casual dining chain in Italy, the company launched its international concept, PIADI, with an opening in Manhattan’s Flatiron/NoMad neighborhood, followed by a second unit situated near Bryant Park.
Under the PIADI brand, the company serves traditional Italian piadina—an unleavened flatbread that is rolled, cooked on a griddle, and filled fresh upon customer order. The partnership with Tartuflanghe represents a strategic menu expansion designed to pair freshly prepared Italian street food with specialized regional gourmet products for U.S. consumers.
Tartuflanghe: Official Truffle Supplier from the Langhe Region
Founded in 1975 near Alba in the Langhe region of Piedmont, Tartuflanghe is a family-owned enterprise that has specialized in truffle-based food products for over five decades. The company’s operations combine traditional Italian culinary practices with modern product development.
Recognized for its focus on truffle processing and formulation, the producer manufactures a range of condiments designed to maintain aromatic profile and stability in commercial food service applications.
As the official truffle supplier for PIADI’s seasonal menu item, Tartuflanghe supplies two of its proprietary signature condiments—Truffle Butter and White Truffle-Flavored Honey Mustard—integrating authentic regional flavors into PIADI’s quick-service format.