The Italian cured meat industry is making significant strides in Poland, a market that is showing remarkable appetite for authentic, high-quality products. According to the latest data, exports reached 4,279.7 tonnes in the first half of 2026, marking a 25.2% increase in volume and a 14.8% rise in value, totaling 43.5 million euros. Capitalizing on this momentum, the Institute for the valorization of Italian cured meat (IVSI) has launched the SalumiAmo Polonia 2026 campaign to further strengthen ties between Italian producers and local distributors.
Strategic market expansion
The campaign, supported by the Italian Trade Agency, focuses on bridging the gap between Italian excellence and Polish consumers. On October 1st and 2nd, 12 member companies—including industry leaders such as Ferrarini, Veroni, and Salumificio Fratelli Beretta—will engage directly with the trade, press, and distribution sectors in Warsaw. This initiative follows a successful September press tour, which brought Polish media influencers to Italy to witness the production processes and regional heritage behind renowned Italian charcuterie.
Dynamic categories and consumer trends
The Polish market shows specific interest in diverse categories. Cured bacon has emerged as a standout, recording a massive 211.6% growth in volume. Other traditional items, including salami, prosciutto, and mortadella, continue to perform well. The ongoing promotional effort includes masterclasses for culinary schools in collaboration with the Italian Chefs Federation (Poland), ensuring that future hospitality professionals are well-versed in the nuances of Italian PDO and PGI standards and sensory analysis.
“Poland is a highly dynamic market with a growing appreciation for Italian gastronomic culture,” said Roberto Cafiero, Director of the Italian Trade Agency office in Warsaw. By combining professional training with direct B2B meetings and integrated communication, the initiative aims to build long-term relationships, solidifying the presence of Italian cured meats in retail and foodservice channels across Poland.