Amid a period of stagnation across the global wine market, Germany is emerging as a resilient and strategically important destination for Italian producers. Confirming its position as the world’s fourth-largest wine-consuming country, Germany continues to play a pivotal role in international trade flows, even as 2025 data reveals a slight contraction in volumes. This decline, however, has been more than offset by a recovery in overall value, which rose by +4.7% following several years of downturn.
Market dynamics vary significantly across product categories. Still and semi-sparkling wines, alongside larger formats such as bag-in-box, have recorded growth in both volume and value. In contrast, bulk wines have experienced a negative trend, with declines in both metrics. Despite this, bulk wine—largely used as a base for sparkling wine production—maintains substantial import levels, ranking second by value among all categories.
Within this broader import landscape, Italy retains its position as Germany’s leading trade partner in wine, commanding a market share exceeding 40% and generating a total value of over €1 billion.
Performance is particularly encouraging in the segment of Italian PDO wines. According to the latest data from Nomisma Wine Monitor, exports to Germany show a “generally positive trend,” with volumes increasing by +5.4% year-on-year and total value rising by +4.2%.
Growth has been driven by strong performances in specific categories. Veneto white wines, Piedmont reds, and other PDO sparkling wines—excluding Prosecco and Asti—have all recorded increases in both exported quantities and generated value.
Prosecco continues to dominate as the most exported Italian wine to Germany. Despite a slight decrease in export value in 2025, it remains a cornerstone of Italy’s wine export portfolio in the German market.
