Balocco, a leading Italian brand in the domestic markets for breakfast biscuits and seasonal baked goods, is taking part in Gulfood 2026, the world’s premier food and beverage exhibition, held between the Dubai World Trade Centre and the Dubai Exhibition Centre. The event brings together thousands of professionals from the global food industry and represents a key platform for international business development.
For Balocco, participation in this high-profile showcase—hosting thousands of exhibitors from across the globe—marks a strategic step in consolidating its presence in the Middle East and tapping into emerging global consumption trends. International markets are playing an increasingly central role in the company’s growth strategy: exports currently account for 13% of Balocco’s total turnover, with distribution spanning more than 70 countries worldwide.
At Stand 19-68, Hall 3, Block 6, Balocco presents a curated selection of products specifically designed for international markets. Taking centre stage is the export-oriented wafer range, now expanded with a new flavour featuring Sicilian lemon cream, alongside the classic cocoa, hazelnut and vanilla variants. The latest product reflects the brand’s distinctive approach, combining carefully selected high-quality raw materials, time-tested recipes, and advanced production technologies—clear evidence of Balocco’s ongoing commitment to innovation.
“Participating in Gulfood 2026 is a strategic opportunity for us,” said Andrea Granato, Export Director at Balocco. “Our primary goal is to consolidate the Balocco brand in the Middle Eastern market, which is a crucial hub for global expansion. We aim not only to bring the excellence of ‘Made in Italy’ to this region, but also to establish new distribution partnerships that enhance the unique quality of our confectionery offering.”