In the heart of Italy since 1968, Olio Costa d’Oro is unveiling a comprehensive rebranding that includes a contemporary logo, innovative packaging, and a fresh marketing campaign named “In Laboratorio della Passione” at the Anuga 2025 trade show in Cologne. The Italian olive oil company’s commitment to quality is evident in its extensive range of over 13 olive oils, including the first extra virgin variety certified by SGS for zero pesticide residues. Emphasizing sustainability, Olio Costa d’Oro also introduces a new brand, Mezzo Di, exclusively featuring oils from Puglia, designed for discerning consumers. This strategic shift aims to captivate younger audiences while underscoring the company’s dedication to high-quality, traceable products.