Ferrarelle Export Manager Gaspare Magnifico Fracaro at SFFS 2025. Italian sparkling water brand expansion in the US market.

Ferrarelle Focuses on Expansion in the US Market

The Italian mineral water company is poised to introduce a new line of zero-sugar, zero-calorie flavored waters which were displayed at the Summer Fancy Food Show 2025 in New York
Ferrarelle Export Manager Gaspare Magnifico Fracaro at SFFS 2025. Italian sparkling water brand expansion in the US market.

Ferrarelle, a leading Italian purveyor of naturally carbonated mineral water, is setting its sights on significant expansion within the U.S. market. A dominant force in Italy’s retail and food service sectors, the company is poised to introduce a new line of zero-sugar, zero-calorie flavored waters – orange and tangerine, lemon and basil, and grapefruit and elderflower – alongside an unflavored canned option. This strategic product launch, following extensive research and development, is a cornerstone of Forarelle’s ambitious growth trajectory in the U.S., building on its existing East and West Coast distribution. The new range is expected to generate considerable interest, with a prominent display anticipated at the Summer Fancy Food Show 2025 in New York.

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