The winners of the 2024 MAPIC Awards, the premier accolades for excellence in commercial real estate, were unveiled in Cannes. This year’s categories spanned from Retail Brand of the Year and Best Sustainable Initiative to the newly introduced Best Store Design by French Designers, highlighting innovative breakthroughs in design and retail concepts.
The awards aim to spotlight transformative ideas in retail, leisure, food & beverage, and urban regeneration, with a focus on global projects that deliver meaningful impact. The 2024 theme, The New Retail Equation, guided the jury to recognize brands and initiatives that have navigated the evolving economic landscape with measurable success.
BIG MAMMA TAKES TOP PRIZE FOR THE BEST IN-STORE EXPERIENCE
Big Mamma, the Italian-inspired dining group, clinched the Best In-Store Experience award for its Barracuda Ixelles location in Brussels. The restaurant’s immersive concept blends open kitchens, lively interiors, and live music to transport diners to Italy.
Staffed by Italian-speaking employees, the venue offers a vibrant, joyful atmosphere, complemented by freshly prepared pizzas and inventive cocktails. By crafting an experience that resonates deeply with customers, Big Mamma has set a new benchmark for dining, earning recognition from the MAPIC jury.