Stevia Distribution has announced a new distribution agreement with Leone, one of Italy’s oldest and most renowned confectionery brands, bringing its range of premium candies, pralines, chocolates, and jellies to travel retail markets across Asia Pacific.
Stevia Distribution Managing Director, Yves Guilloux told DFNI Frontier: “We are thrilled to partner with Leone, a brand with nearly 170 years of history and exceptional quality. Their unique and flavourful confectionery products are a perfect addition to our portfolio.” Francess Dharmamulya, Co-Founder of Stevia Distribution added: “I’ve been a long-time fan of Leone. From their iconic pastilles to their indulgent chocolates, Leone represents a perfect blend of tradition and innovation.”
Founded in 1857 in Alba, Italy, Leone has a storied legacy of crafting high-quality confectionery. In recent years, under the leadership of Michela Petronio and Luca Barilla, of the famous Barilla group, Leone has been undergoing a major revitalization. With a new ‘Factory of Happiness’ set to open in Turin in 2025, this expansion will not only increase production capabilities but also create an experiential space for visitors to explore the brand’s rich heritage and innovative production methods.
“We are excited to begin this partnership with Stevia Distribution and share our passion for quality and tradition with international travelers,” said Renato Pardini, Leone’s Head of Business Development, “This agreement marks a significant step in our journey to bring our beloved products to new markets and further establish Leone as a global brand.”