Tuttopizza is an international fair dedicated to pizza that takes place annually in Naples. Since 2016, the trade show has been aimed at Horeca professionals and all operators in the sector so they can update, discuss, and learn about all the latest news concerning the world of pizza.
The event, now in its eighth edition, will take place simultaneously in Naples and Shanghai for the first time in May 2025. Thanks to the recently signed partnership between Tuttopizza, Regione Campania, Comexposium, SIAL network, and Universal Marketing in Shanghai, a collaboration is set to start between SIAL and Tuttopizza, both opening to the public on May 19th in Shanghai.
The agreement provides for the creation of events worldwide under the Tuttopizza brand, which will also take place within the Italian pavilions and agri-food sections of SIAL. At the same time, an incoming of buyers and manufacturing companies will be developed in Naples at the Tuttopizza fair. The global pizza market is developing at a fast pace and is worth 148.6 billion US dollars in revenue (2023 data).
“The art of the Neapolitan pizza maker was declared as an intangible cultural heritage by UNESCO in 2017. I am excited about this initiative which contributes to the growth of Squisito Event and of Tuttopizza and also to the diffusion of the pizza chef’s profession around the world,” declares Gianluca Pirro, director of the Squisito Event.
“Since its beginning, Tuttopizza’s mission has been to create a B2B event in Naples connected to the world of pizza, which brings together all those people who want to discover the secrets of pizza. The fair has now grown a lot over the years, going beyond Italy’s borders,” says Raffaele Biglietto, Director and Co-creator of Tuttopizza.
“Pizza tells, like no other, the flavors and excellence of the agricultural production of our land. This agreement with SIAL Paris is part of the program to enhance the Campania agri-food sector, and will see the Campania Region as a protagonist and an institutional partner in the SIAL Shanghai and Tuttopizza events in Naples,” states Nicola Caputo, Agriculture Councilor of the Campania Region.
“As we know, Naples is the basis of true Italian pizza. For this reason, we wanted to do something to make the Tuttopizza event international. For this reason, we will move next year to Shanghai, during SIAL Shanghai, for the first presentation event of the partnership between our organizations,” says Laurent Noel, Managing director of Comexposium.
“As Universal Marketing we are very proud of this important partnership. Thanks to our role as sole agents for Italy of the SIAL network, we very much wanted this collaboration with Tuttopizza and Regione Campania. We have represented SIAL China in Italy for several years and we know its potential and the development that it could bring to our companies. We are certain therefore that, in this context, Tuttopizza will be an added value for both events. Not only for the success that the initiative will have worldwide but first and foremost for the possibility to bring our beloved country more to the forefront,” states Donato Cinelli, President of Universal Marketing, agent of the SIAL network for Italy.