While Rodolfi Mansueto is the oldest company in the Italian tomato market, the brand bearing the family name is the latest one within the company range. ‘Rodolfi’ only arrived on the shelves in 2018, and six years after its birth it is ready to renew itself to continue one of the longest histories of Italian shelf-stable tomato products.
The history of Rodolfi Mansueto’s brands is rooted in the first decades of the 20th century. The first historical brand of the canning industry in Ozzano Taro (Parma) was “Alpino”, born as a result of the founder Mansueto’s own experience in the Alpine corps during the First World War.
In 1936, inspired by an ancient recipe cooked at home by his wife Ida, Mansueto began to produce ‘Ortolina’, an iconic sauce in a tube made with tomatoes and vegetables. Thanks to the strength of its image, the product became a product line and, in 2004, a company brand. The third corporate brand is ‘Ardita’, which resulted from an acquisition and has always been a reference point within the foodservice channel. The common thread linking these three brands is the tradition of the Rodolfi family, the tomato grown in the heart of the Food Valley, and the know-how resulting from almost 130 years of history.
For this reason, in 2018 the company decided to present itself on the shelves with a new brand that bears the name of the family: Rodolfi, with the year of the company’s foundation – 1896 – and the name of the province where the company is based: Parma.
In just a few years, the brand has reached the shelves of more than 50 countries around the world:
- Main markets: Canada, United States, Australia, Mexico, United Kingdom, Arab Emirates, and Eastern Europe.
- Main supermarket chains: Walmart, Coles, Iceland, Leclerc, Auchan, Spar, HEB, Aldi, and Dino.
Starting with the restyling of Rodolfi’s packaging on the shelves all over the world, the following period will be characterized by considerable changes in terms of corporate image. A new ‘system’, in which the color of tomatoes will be the protagonist on all packs, together with a bright range of colors, to renew and revitalize a product that has been synonymous with quality and tradition for over a century.
