European Private Label Awards 2024: the winners

Italian retailers Crai Secom, and Aldi Italia in the spotlight for their top-tier innovations
European Private Label Awards 2024: the winners

Retailers from Germany, Italy, France, Spain, Denmark, Finland, Norway, Belgium, the Netherlands, the United Kingdom, and Central and Eastern Europe have been named amongst the winners in the 2024 European Private Label Awards, organized by ESM – European Supermarket Magazine. A total of 68 product innovations were whittled down to a total of 21 winners – across 17 core categories as well as four ‘Best of the Best’ categories.

Italian retailer Crai Secom took home more awards (4) than any other, coming out on top in Confectionery (Il Panettone di Alta Pasticceria), Meal Accompaniments (Il Riso Carnaroli Classico Invecchiato) as well as winning the Taste Excellence and Meat & Seafood Awards for its Le Alici Del Mar Cantabrico anchovies. Aldi Italia won the Sauces and Condiments Award thanks to its Taggiasca Black-Olive Pâté.

The European Private Label Awards were launched in 2017, to determine the most impactful and innovative private-label brands on sale in Europe’s supermarkets. The awards, which are open to both retailers and suppliers, acknowledge the best store brand development on a pan-European level.

The judging process for the Awards took place in Dublin, Ireland, with a panel of retail and culinary experts assessing each of the products in terms of three key criteria – Taste, Innovation, and Presentation, as well as other considerations, such as the sustainability credentials of each product.

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