Barilla is bringing back its heart-shaped pasta, Barilla Love, to select grocery stores and menus nationwide at Nordstrom Restaurant Group locations. The pasta shape was first introduced last year. It’s an opportunity to promote eating pasta with your loved one.
THE PASTA PROMISE
New this year, Barilla is hosting a sweepstakes, The Pasta Promise, a chance for consumers to enter to win the Ring-a-toni: a set of two Barilla Love-inspired diamond and ruby-encrusted rings created by jewelry designer Alison Lou.
“The response to Barilla Love last year was so overwhelmingly positive, we had to go bigger and bolder for its second year,” said Jennifer Ping, Vice President of Marketing at Barilla US. “We’re thrilled to bring Barilla Love to select retail shelves nationwide, and celebrate the commonality that love, pasta, and beautiful jewelry come in all shapes and sizes.“
PASTA INSPIRES DESIGN
“As a lifelong pasta lover, I was inspired by the shape of the Barilla Love pasta – its smooth interior and ridged exterior. This shows up in small details within the rings – the heart-shaped diamond stone, the gold ridges that surround the center diamond, the Barilla blue enamel, and the smooth stacking ring up against the paved rubies – and is what makes it one-of-a-kind. It is my hope that these rings, and the winners’ love of pasta, get passed down for generations to come,” said Alison Chemla, founder and creative director of New York-based jewelry brand Alison Lou.
The Barilla Ring-a-toni is made up of two one-of-a-kind rings that interlock. One right is painted in Barilla blue, and the other is a handset with a pave 14-carat gold 0.25-carat ruby band with a stunning lab-grown 3.51-carat white diamond bezel heart that sits in a center heart-shaped setting.
BARILLA LOVE IN STORES, IN RESTAURANTS AND ONLINE
Pasta lovers looking for this limited-edition pasta can purchase it while supplies last at select grocery stores nationwide. The heart-shaped pasta is in special displays throughout grocery stores near the pasta aisle or in the seasonal sections.
To enter for a chance to win a piece of customized pasta jewelry, visit www.BarillaLove.com. The Pasta Promise Giveaway ends February 9 at 11:59 pm ET.
During the month of February, Barilla Love recipes can be found at Nordstrom Restaurant Group locations nationwide. The menu items include Barilla Love with Bolognese & Meatballs, Barilla Love with Spicy Shrimp Pomodoro, Barilla Love with Chicken Lemon, and Barilla Love Mac & Cheese (for kids).
