Thaifex Anuga Asia 2023 is one of the most important trade shows for the agri-food sector in Asia and was held last week in Bangkok. Thanks to its strategic location, Thailand is the ideal gateway to the ASEAN market, a constantly growing consumer basin with considerable business potential. Thaifex Anuga Asia is, therefore, a highly attractive platform not only for local products but also for international production. In fact, it is a showcase for all neighboring countries looking for new suppliers.
The “Best of Italy” Italian Pavilion covered an area of over 340 square meters in Hall 8 of the modern Impact exhibition complex. During the five days of the fair (which ended last Saturday), various activities were held to support the collective of Italian companies organized and promoted by the Italian Trade Agency (ITA).
Among the goals:
- Developing business for Italian companies already present in Thailand;
- Identifying importers and distributors for the various participating companies not yet present in the country;
- Encouraging the development of sales for the companies hosted at the “Best of Italy” Pavilion on the e-commerce platform Shopee, also stimulating the opening of new accounts for Italian brands;
- Developing promotional activities at the points of sale of high-end supermarket chains.