A campaign to promote Italian PDO and PGI cheeses in China was launched at the Jenny Wang supermarket chain in Beijing. The communication campaign is carried out in collaboration with Assolatte, the association that brings together the Italian dairy industries.
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The initiative will include information and training moments aimed at Chinese consumers. Communication activities will talk about the wide diversification of Italian dairy offer, the organoleptic characteristics of dairy products, and the benefits brought by Italian products for a healthy and balanced diet. The campaign will be publicized on major Chinese social media, with the creation of informative content and the support of key opinion leaders.
