Pinot Grigio delle Venezie PDO – the Italian Protected Designation of Origin wine boasting the largest territory and bringing together operators of the production chain from Veneto, Friuli-Venezia Giulia, and Trentino – is back in the spotlight on the London wine and food scene with a full calendar of events. The goal is to promote the denomination among operators and wine lovers in the world’s second-largest wine market.
THE EVENTS: LONDON WINE FAIR
The scheduled events will begin with a masterclass led by Patrick Schmitt, MW and editor-in-chief of The Drinks Business magazine, as part of the London Wine Fair. This year, the UK’s flagship trade event finally returns in person, June 7-9 at Olympia London. The appointment is for Tuesday, June 7 at 12:30 p.m. at the Walk Up Tasting Zone of the British capital’s famous exhibition center. Here, buyers, restaurateurs, sommeliers, journalists, and wine enthusiasts will have the opportunity to taste 9 labels of Pinot grigio delle Venezie PDO – selected by the editorial staff of the magazine. Also on the evening of June 7, Pinot grigio delle Venezie will be served at the Republic Day celebration event organized by the Italian Embassy in London, in the presence of institutional guests.
TASTE OF LONDON
The events will continue with the Taste of London. From June 15 to 19, the highly anticipated food festival will once again transform Regent’s Park into the largest gathering of food enthusiasts and foodies. Pinot Grigio delle Venezie PDO is also preparing to make its debut at the Taste circuit event. The goal is to tell the general public about itself in its new branded Ape car, which will take visitors on a discovery of “Pinot Grigio delle Venezie, Seal of Wonder.” The innovative ‘delle Venezie’ branded wine truck will share the exhibition space with PromoTurismo Friuli-Venezia Giulia and host Pinot grigio tastings paired with excellent products such as Montasio PDO and Prosciutto San Daniele PDO.
THE BRITISH WINE MARKET BY THE NUMBERS
“The UK is the second largest market for ‘delle Venezie’ denomination, with about 27 percent of total imports. Pinot Grigio is the best-known and best-loved still white wine there,” says Nazareno Vicenzi, Consortium technician and coordinator of promotional activities. “British consumers have always associated our wine with the Italian winemaking tradition and lifestyle, frequently preferring it on ‘food and social occasions.’ Our task is to make British buyers more familiar with the values of certification, safety, control, and high-quality that characterize wine production in northeastern Italy, for centuries the land of choice for Pinot Grigio,” says Vicenzi.