Ferrero North America believes US consumers are increasingly willing to pay more for chocolate. Why? Because chocolate is a product that delivers a higher expectation. The Italian company believes this trend will only become more important as premium brands and products drive growth for their categories.
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“Our goal in the US is to continue to expand our growing fanbase and excite our current fanbase with new innovations that meet their needs. Ferrero’s footprint — including new distribution centers, offices, and soon our first chocolate processing facility in North America — continues to grow at a rapid pace in the US, and we look forward to our continued success here”, Ferrero North America tells ItalianFood.net.
THE NEW PLANT IN ILLINOIS
In October, the company broke ground for its first ever chocolate processing plant in North America in Bloomington, Illinois. Announcing the new facility, in a press release, Todd Siwak, President and Chief Business Officer of Ferrero North America said, “The ability to process high quality chocolate here in North America is instrumental to building on our important growth in this market, which is advancing Ferrero towards our goal of being a world leader in global confectionery”. The press statement added the new facility is an expansion of Ferrero’s existing Bloomington manufacturing center. At the facility, chocolate for Crunch, 100Grand, Raisinets, and other Ferrero products for the North American market will be produced.
AMERICANS LOVE KINDER
Ferrero’s Kinder brand has exploded over the years in the U.S. market. Catherine Bertrac, Senior VP, Marketing, Kinder North America, told Candy Industry in a recent interview that Kinder Joy Eggs are the fastest moving item in checkout in four of the Top 10 retailers. Bertrac added 7 out of 10 households with kids that try Kinder Joy, repeat the purchase.
The company started out in a bakery in Alba, Italy 70 years ago. Today it is the third largest confectionery in the world. It first entered the U.S. market in 1969.
