The Italian confectionery giant, Ferrero, is rolling out its German biscuit brand Duplo in the UK. The biscuits consist of two layers of crispy wafer with a hazelnut centre, covered in milk chocolate, available in 30p single bars, 60p double packs, £1.80 packs of five and a £3 10-pack. The launch is being supported by a multi-media campaign running across print and digital platforms and POS units are available for retailers.
Ferrero said Duplo has been a best seller in Germany since its launch in 1964. Early consumer testing in the UK and Ireland found that it is popular amongst adults aged between 24 and 45 years old.
Levi Boorer, customer development director at Ferrero, said: “The initial positive consumer response already shows a strong opportunity for retailers to shake up their chocolate biscuit fixture with this new launch. The varied product formats and pack sizes give Duplo appeal across a number of different shopper missions, both enabling retailers to offer something new as on-the-go purchases return, as well as larger multi-packs that allow people to manage their treating ahead of time and around the working week.”