Promoting the values and culture of organic fruit and vegetables in Italy, France and Germany is the goal of the “Made in Nature” project by CSO Italy. The project is funded by the European Union and sees Brio, an Italian company specialized in the production and marketing of organic fruit and vegetables, among the protagonists. Until April 9, the company from Zevio (in the province of Verona) will carry out an important promotional action in 100 stores of the German retail chain Tegut. The protagonist of the promotion will be the organic green pulp kiwi fruit. It will be proposed in the points of sale of the German retailer with dedicated aisles and information material.
“After the positive experience of the previous promotional campaign – says Brio export manager, Anton Carra – we are happy to strengthen the collaboration with Tegut, a historical German brand that has been synonymous with quality organic products for over 40 years. The project includes many B2B and B2C activities. In the first week of promotion at the beginning of March the feedback from consumers has been very good. We are confident that more and more German consumers will appreciate the superior organoleptic qualities of our organic Hayward kiwis.”
The distribution chain Tegut is one of the most significant realities for the assortment of organic and natural products since the 80s. Part of the Swiss Migros group, Tegut has a turnover of more than one billion euros. More than a quarter of it comes from organic products, distributed in over 100 stores in Hesse, Thuringia, Bavaria and the cities of Göttingen, Mainz, Stuttgart and Ludwigsburg.