From New York to Los Angeles, from Chicago to Toronto, all the sweetness of the authentic Italian confectionery tradition can now be tasted within the world greatest Italian food hall. “We are proud to be hosted in Eataly stores all over the States, from New York to Los Angeles, from Chicago to Toronto”. This is what Christian Saldi, Director at Italy’s confectionery company Vicenzi United States, wrote on his social media profiles to comment on the recent entry of the products of the historic confectionery company in the largest Italian food hall in the world.
“Eataly is the go-to place for people who want to smell, taste and feel the essence of Made in Italy. Every single product showcased in Eataly stores is carefully selected based on strict criteria, including raw materials, provenance, production methods and authenticity. At Vicenzi, we immediately embraced Eataly’s manifesto and credo devoted to excellence” – Saldi says.
“At Eataly, we love the story of Vicenzi almost as much as we love the family-run company’s treats” – replied the Italian food hall in an official statement. “Especially the now iconic ladyfingers, which make the perfect base in our head pastry chef’s recipe for tiramisu”.
FOCUS ON NOSTALGIA, INDULGENCE
During periods of uncertainty, nostalgia can become a strong purchase driver as consumers seek reminders of less stressful periods. In fact, over a third of US cookie consumers say that being comforting is an important attribute for any cookie brand. To capture this, brands and retailers could explore both relaunching retro products or incorporating nostalgic formats into existing ranges. And this is exactly the strategy followed by Vicenzi.