Venchi, the Italian company specialized in the production of premium chocolate products, is preparing to open new chocolate shops in Hong Kong, Japan, China and the USA. At the same time it is also entering the markets of Indonesia and Taiwan.
Last November Venchi opened a store in Jakarta, in the Mall Plaza Indonesia. On December 1st it was the turn of two other inaugurations. The twelfth store in Hong Kong, in the APM shopping center, and the first store in Taiwan, in the Mitsukoshi A11 complex, one of the most prestigious malls in the country.
On December 16 it will be the turn of Japan, with the fourth chocolate shop run by Venchi in Tokyo in the Takashimaya Mall in Shinjuku. China, on the other hand, will count its new chocolate shops starting on December 20, one in Suzhou and the other in Guangzou. A third opening is scheduled for late January 2021 in Foshan.
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Finally, it will be the turn of the USA, at New York City 1796 Broadway. This one will be the second Venchi boutique in the Big Apple, in the prestigious Columbus Circle area.
THE GROWTH-BASED MODEL OF VENCHI’S
“Our business model is based on growth – says Daniele Ferrero, CEO of Venchi – because growth finances growth. That is why we are enhancing our global investment plan. Moreover, just in the last months we have implemented a new digitalization project that will support our commercial system.”
Venchi’s marketing department has recently designed and implemented an innovative app that allows to build customer loyalty in an interactive way. Launched last year, the app has already been downloaded by about 50,000 fans of the Venchi brand.