Italy’s Bauli confectionery group has just presented its new corporate identity. It aims at defining and showing the values that guide the company’s work. Taking up the legacy of the tradition of a family business founded in 1922, but that has never stopped looking to the future. The new corporate identity includes a new corporate image, a new logo (in the picture above) and the restyling of Bauli’s website.
The new image affirms the identity of the Italian group, which is a leader in the sector of seasonal sweets and cakes – starting with Pandoro and Panettone – and also in continuous growth with sweet and savoury products for daily consumption. The company’s historical brands are Bauli, Motta, Alemagna, Doria and Bistefani, and it has been able to bring the taste of its products all over the world.
THE NEW CORPORATE IDENTITY OF BAULI
The new visual identity draws inspiration from the tradition of the historic Italian brand. A dynamic, warm and familiar reality, expressed in every aspect through new colors, new shapes and images that enclose elements of the past, innovating and making the company’s image more contemporary. At the center of all this is the logo restyling, which embodies the combination of tradition and innovation. With a specific emphasis on “1922”, the year in which the group was founded.
THE COMPANY BY THE NUMBERS
The Bauli group closed the fiscal year 2019/2020 with a turnover of 485 million euros. Despite a first semester characterized by the effects of the Covid-19 pandemic, the company eventually generated a profit of 6 million euros.
In order to realize its strategy for growth and innovation in the daily consumption confectionery – with a focus on wellness – Bauli acquired in 2019 the majority share of the Slovak company MaxSport, specialized in protein bars and low calories. This transaction also facilitates the group’s access to Eastern European markets.
EXPORT STRATEGY
The growth process on foreign markets does not stop. Today, export sales account for 16% of total turnover. Bauli in present in 70 countries worldwide, and is also active in India (since 2017), South East Asia, Europe, and the United States.