Italianfood.net made three store tour in Tokyo – at Isetan, Don Quijote, and Dean & Deluca – to discover everything about the presence, reference and positioning of typical Italian food and beverage brands on the shelves.
ISETAN, ITALIAN GOURMET IS FASHIONABLE
In Japan domestic market, Isetan is one of the trendiest and most influential department store chains in Tokyo and Japan as well. It is no coincidence that it is often the first to exhibit new international trends, dictating fashion in the field of clothing as well as food. Among the Made in Italy products, a lot of cheese brands stand out such as ricotta and buffalo mozzarella Il Parco, or Golosetto with truffles by Caseificio Monchio. Balsamic vinegar of Modena PGI is present with many different brands, from Masserie di Sant’Eramo to Giuseppe Giusti, and it is also well referenced. On the pasta shelf, in addition to De Cecco there are several proposals from Alce Nero.
DON QUIJOTE, LOW PRICES AND LOTS OF CHOICE
Among the distinctive features of this discount chain there is an assortment exceeding 45 thousand references on average, extended opening hours (often even at night) and, above all, competitive prices. In addition to a simple and familiar approach to shopping. Although the offer is oriented towards national products, authentic Italian food is present among other with Loacker, Nutella, and Fiordimaso cheeses.
DEAN & DELUCA, LUXURY WITHOUT COMPROMISE
This American gourmet grocer has been committed for over 40 years to finding and proposing international food excellence. Above all, products from the United States, France, and Italy. In the Japanese stores of the group in Tokyo, in fact, there are brands such as Pastificio Marella, La Gallinara pesto, or Marabissi confectionery products. In addition, customers can find a lot of made in Italy oil and vinegar, as well as a wide selection of premium cheeses.