Trade Shows

Great Start to SIAL China 2019

A large public participation characterized the opening in Shanghai of SIAL China 2019. The fair will be held until May 16, attended by a large number of Italian companies whose presence has been organized and provided by Universal Marketing

Asia’s largest and the world’s 3rd biggest food innovation exhibition, SIAL China opened today in Shanghai to showcase all the best food & beverage innovations from all over the world. SIAL China will be held until May 16th at the presence of 4,300 exhibitors and 112,000 professional visitors, providing food professionals with a unique platform for exchange and business opportunities with Asian markets.

This year, SIAL China’s exhibition area was increased up to 162,000 square meters: the biggest ever in its history. The event mantra emphasizes on international, professional and trade, and focuses on promoting import and export business. As a result, SIAL China can be seen as the leading food marketplace in Asia. This year’s edition is being attended by a large Italian companies’ collective whose presence has been organized and provided by Universal Marketing.

SIAL China 2019
The Italian Pavilion at SIAL China 2019


Exports of Italian food products to China reached the historical record of € 439 million in 2018, a value that has more than tripled over the last 10 years (+ 254%) with the progressive opening of the Asian lifestyle giant Westerners. Wine is the most exported product in China for a value of 127 million euros in 2018, when Italy has overtaken Spain to become the fourth exporter in the country.

SIAL China 2019

Made in Italy in China – underlines the CEO of Universal Marketing, Donato Cinelliis a reality that deserves a growing attention from companies in our area: in fact, in recent years the volume of business between our country and China has grown enormously. Exporting to China should therefore be a necessary investment, given that in many sectors our productions are an absolute excellence, and their reputation for quality is now recognized even here, as well as in other countries of the world.”

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