Trade Shows

SIAL 2019, Innovation Comes to Asia

SIAL China, Asia’s largest and the world’s 3rd biggest food innovation exhibition, will be held from May 14 to May 16. It will be attended by a large number of Italian companies

Asia’s largest and the world’s 3rd biggest food innovation exhibition, SIAL China is set to showcase all the best food & beverage innovations from all over the world. SIAL China will be held from May 14th to May 16th with an estimated 4,300 exhibitors and 112,000 professionals expected to attend this year’s exhibition. The exhibition will provide food professionals with a platform for exchange and business opportunities with Asian markets. This year, the exhibition area was increased up to 162,000 square meters: the biggest ever in its history. The event mantra emphasizes on “international, professional and trade”, and focuses on promoting import and export business. As a result, SIAL China can be seen as the leading food marketplace in Asia. This year’s edition will be attended by a large Italian companies’ collective whose presence has been organized and provided by Universal Marketing.


Last year’s edition concluded at Shanghai New International Expo Center with a record number of visitors, exhibitors and exhibition squares. About 3,400 exhibitors (+6% vs 2017) showcased their latest products and food trends from all the countries and regions of the world, attracting 110,635 professionals (+9% vs 2017). In 2018, 28% of all international exhibitors and 62% of international visitors at SIAL China came from Asia, a key region for SIAL China organizers. Last year, cross border e-commerce trade was up 50%, which accompanied with advanced logistics and online shopping platforms helped Chinese consumers access and develop a taste for exotic food and beverages including fruit, seafood, and local specialty products which have traditionally been less commonplace on Chinese tables. Meanwhile, in Asia Pacific 63% of consumers view their mobile phones as their most important shopping tool.


At the same time, Asia’s middle class has grown significantly giving them financial access to imported goods. According to a 2017 study by the Brookings Institution, 88% of the next one billion people to enter the middle class globally will be from Asia, and by 2030 Asia’s middle class is expected to reach nearly 3.5 billion people or 65% of the world’s total. “Whether your objective is to understand more about the dynamic Asian market, or introduce products to world visitors, through our professional events, online match-making system, and marketing events, SIAL China is a convenient and effective way to start a dialogue with your target customers and partners” said Mr. Jim Liu, President of SIAL China.

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