Great success for the fifth edition of Prodotto Food, the award established by Food publishing group to enhance and give visibility to innovation in the Italian food & beverage sector. The winners are the entrepreneurs who focused on research & development, successfully riding the new trends and already getting feedback on the market.
THE JUDGMENT
At the end of a two-stage judgment, involving all operators in the supply chain (production, distribution, consumer), measuring both quantitative (Nielsen panel) and qualitative (Doxa panel) data, on February 28 in Milan , at the end of Food Match 2019, the winners of each of the 12 product categories and 6 special awards were awarded.
THE WINNERS
- BAKERY Galbusera – Buonpertutti frollini
- BEVERAGE&MIXTURES Ponti – Azienda Montana Achillea – Monvisia linea dissetanti bio
- MEAT&SALUMI AIA – Chicken Chips
- PRESERVES Delicius Rizzoli – Filetti di sgombro grigliato
- CONFECTIONERY Nestlé – Baci Perugina limited edition con fave naturali di cacao Ruby
- DAIRY Parmareggio – L’ABC della merenda dolce con crostatina al cacao
- FROZEN Pizzoli – Patasnella Barchette
- FRUIT&VEGETABLES Zerbinati – Il nostro Bio
- FLAVOURINGS&BASIC INGREDIENTS Cameo – Paneangeli lievito istantaneo per Biscotti
- READY MEALS La Linea Verde – Brodo Fresco DimmidiSì
- MAIN COURSE F.lli De Cecco – Pasta di farro integrale bio
- SAUCES&CONDIMENTS Società Agricola Monterosso – Passate Siciliane Agromonte
- SPECIAL CONSUMER Gruppo Fini – Tortellini Prosciutto Crudo e Parmigiano Reggiano Antica Ricetta 1912
- SPECIAL INNOVATION Granarolo – 100% vegetale fatto con il cocco
- SPECIAL PACKAGING Consorzio Melinda – Melinda Squeez
- SPECIAL SUSTAINABILITY Eurovo – le Naturelle Uova rustiche biologiche
- SPECIAL HEALTHY Martino – Couscous Bio alla barbabietola
- SPECIAL HEALTHY Vog Products – Una mela al giorno
THE DRIVERS OF PRODOTTO FOOD 2019
The main trends of the 2019 edition? First of all, Health (free from, bio, functional products); a cross-cutting element in all sectors of the food industry, that involved almost half of the products in the competition: 71 out of 148. Tradition; according to the consumer comments of the Doxa survey, all the most appreciated products recall the concept of tradition: quality, ingredients and territory are indeed the strongest values for consumers. Ingredients; some ingredients that were not in common use today have become a trend: red turnip, beetroot, legume flour, mackerel (in fish). Service; increasingly important for the added value brought to the product. Fresh broth, concave-shaped potato to collect sauces, instant yeast specifically for specific products such as biscuits, fresh fruit in packages on the go, frozen pesto in drops: these are just some of the examples that testify to this.
