After the chain “La Piadineria”, and ice cream producer “Indian”, it’s now mineral water Lurisia’s turn: the fund “Idea Taste of Italy” has acquired 33% of its shares from the Invernizzi family for a sum that might not be that far from 10-12 million euro. Idea Taste of Italy joins Eataly within the shareholders, the latter having been present in Acque Minerali, who has owned the brand, Lurisia, since 2004. In 2018, the source recently acquired by the company will become operational, explains Pierluca Antolini, Managing Director of Idea Taste of Italy. This is the second source that will allow Lurisia to double its fully operational bottling capacity; to continue in the path of growth which should lead to a doubling of sales by 2021, compared to the 20 million euros currently produced (EBITDA vouches for about 5.5 million euros) and that we want to support and encourage with our investment. The arrival of new ideas will bring the arrival of a new CEO, also from the beverage sector. With a profile very much oriented towards the commercial role, continues Antolini, it will have to push the growth of both water and soft drinks, aiming to push the latter also on foreign markets. The big retail chains will also be growth leaders, but always with premium positioning.