Solarelli‘s brand products are achieving good results in the Arab Emirates. Consumers from one of the most important and vibrant market of the Arab world seem to appreciate more and more the I developed gamma salads (vegetables that are less manipulated between harvesting and sale) and the IV gamma (cleaned up, sliced and ready to use) fruits and vegetables. About 40.000 ready-to-use salads packages have been traded by air in one year thanks to the cooperation between Apofruit – a big fruits and vegetables producers’ cooperative, owner of Solarelli brand – and Opo Veneto, a fruits and vegetables producers’ organisation (partner of Mediterraneo group just like Apofruit) specialized in typical and high-quality production from local territories. Most of these salads are processed by Opo Veneto, particularly the ones benefiting from the humus that has been created over time in the sandy soil in certain parts of the Venetian territory.
A GOOD YEAR – Many Solarelli’s products are present in various Arab Emirates shops for about a year, and it is time to take stock. A very good year – says Renzo Balestri from Apofruit Commercial Department – every week up to 4 flights are leaving to the Emirates, each one carrying 15 loads of Solarelli’s fruits and vegetables. The percentage of transport by air is 25/30% of total. In fact, many of our products are shipped out to sea in refrigerated ships for a while already. We’re talking about products such as kiwis, apples and grapes, characterized by a longer shelf-life and therefore suitable for shipping. On the whole, in addition to OPO Veneto salads about 300 tons of products such as peaches, nectarines, apricots, plums, prickly pears, kaki, asparagus, pears and cherries have been traded by air in summer.
