The magic of “faces geography” is the protagonist of Lavazza’s 2017 Calendar “We Are What We Live”. A work glorifying the symbiotic relationship between man and environment, Earth Defenders and nature, trees, plantations. This year’s Lavazza’s Calendar has been signed by French photographer Denis Rouvre, winner of many international awards (including 2010, 2011 and 2013 World Press Photo). From India to Laos and Vietnam, from Sri Lanka to Indonesia: 2017 Lavazza’s Calendar goes to South-East Asia for the third chapter of The Earth Defenders photography project. After Steve McCurry in Africa (2015) and Joey L. in Central and South America (2016), French photographer Denis Rouvre goes in depth, portraying Asian Earth Defenders’ faces as well as the furrows of the environment they live in, which they protect with their love and strength. The sacrifices and self-denial of these people allow to improve local communities life conditions, tackling the climate change latest threats.
OF MAN AND ENVIRONMENT – Half man, half nature. Lavazza’s “We Are What We Live” Calendar consists of 12 pairs of flanked photos. Every pair shows the face of a man or woman portrayed in its essence, placed side by side with a place, or a landscape representing the environment they live and the nature they work in. In Rouvre’s photos the two parts – man and nature – seem to be superimposed and to shape one another. Every portrait is a landscape, and every landscape becomes a portrait. We are what we live. Lavazza’s 2017 calendar is based on the physical bond and symbiosis between a man and the environment he lives in. One cannot exist without the other – Francesca Lavazza, company Board Member says – and they are so deeply attached they share the same pleasures, sufferings, bad weather and toil.
