Edeka to promote its brand

Strategy
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The German retailer is promoting its private label range with a campaign that emphasises the low prices and sustainability of its proudcts
Edeka to promote its brand

Edeka is promoting its brand. The tagline for the promotion is “’Soooo viel, soooo günstig” (Soooo much, soooo cheap). A 15-second television commercial features a young man overwhelmed by a range of Edeka private label products.

The campaign will also feature the iconic World Wildlife Federation Panda to symbolize that the private label range consists of sustainable products that help preserve the environment. The promotion is being supported with in-store activities.

[youtube]https://youtu.be/jbFQj5vdBjM[/youtube]

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