Under the banner “The Extraordinary Italian Taste”, food companies from nearly all regions of Italy will present the best in pasta, cheese, olive oil, salumi and more to buyers from top names in retailing and restaurants looking to bring more specialty food from Italy to U.S. consumers.
“Food from Italy has long set a standard for excellence in the U.S.,” says Chris Nemchek, senior vice president, business development and member relations for the Specialty Food Association, owner and producer of the Winter Fancy Food Show. “This partnership will raise awareness of the authenticity and outstanding taste and quality of these extraordinary foods.”This marks the first time the Winter Fancy Food Show has united forces with a partner country. Italy also served as the inaugural partner country for the 2015 Summer Fancy Food Show and has long been the largest international pavilion in the Fancy Food Shows. Activities will include cooking demonstrations and food and wine tastings presented by chefs and sommeliers. Maurizio Forte, Trade Commissioner and Executive Director for the U.S. of the Italian Trade Commission, notes that Italian food exports climbed 23.5 percent in the first eight months of 2015. “It is the right time to go full speed ahead in the U.S. market and create new and wider opportunities for our companies,” he says. “The Fancy Food Show is a very important trade event for the Italian companies that export or wish to enter into the U.S.”
Forte adds: “Thanks to the strong momentum created by the Italian Ministry for Economic Development, the Italian Trade Commission in partnership with Federalimentare, Fiere di Parma, Fiera di Milano e Fiera di Verona, is pleased to continue its large-scale participation at the Fancy Food shows.”
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