Demand for frozen food products with a higher sustainability profile, as well as increased product diversification and offerings, is on the rise among consumers in developed markets. On the one hand, the aspect of sustainable foods is being taken up by a large number of players in food industry. On the other hand consumers are increasingly showing interest in frozen food with functional benefits that also contribute to their health and well-being, which is boosting demand worldwide.
Frozen foods of all kinds have been challenged in recent years as a result of the convergence of several trends, especially, but not exclusively, a growing demand for fresh products or, at least, fresher products in refrigerated rather than frozen form. Nevertheless, frozen food products still have much to offer,” says David Sprinkle, president of Market Research. “For instance, frozen products identified as natural or organic are having a more positive experience than frozen foods in general. These organic and natural frozen foods appeal to the consumer who is both cost conscious and health conscious”.
Looking ahead, the future of the frozen foods segment is encouraging after several years of challenges and slowly declining sales. In addition to the continued emergence of natural and frozen foods, increased sales of in frozen dinner, pizzas, side dishes, and snacks in the upcoming five-year period will be based on the ability of major marketers to adjust to the changing consumer environment that calls for more variety (in terms of flavors and serving styles), healthier foods, and better pricing.
