The feeling of a comeback is strengthening in Parmareggio, which has been encouraged by the rise in sales volumes, which is a sign that the consumption crisis may now be behind us. “In these two categories we last year recorded an increase in volume of 20%, confirming our leadership in both areas – said Maurizio Moscatelli, commercial director of the company. Overall in the past twelve months, sales have increased by 9.1% in volume and, for 2015, we expect a further leap forward in double digits.” Innovation will be driven also in the second half of the season, during which the news is of particular interest to the younger consumers.
“The project involves an extension of the ‘Abc della Merenda’ snack line, born in 2014, to include a snack mix with parmesan cheese, peach fruit smoothie and breadsticks with extra virgin olive oil – announced the manager. This project is part of our aim to offer children aged 6 to 10 years an afternoon break with a healthy nutritional profile”.
For the occasion, in the second half of the year a new television spot in favour of this line will be launched. Regarding the thorny issue of milk quotas, Parmareggio does not seem too worried. “We do not believe that the end of the regulation will have a particular impact, since our supply chain is closed and, for some months, we have seeing a reduction in production. For 2015, we expect this trend to continue and be accompanied by an increase in prices over the medium term,” says Moscatelli hopefully.
