The pickles market is purely Italian, abroad consumption habits differ from country to country. In France ‘natural’ vegetables and legumes sell well. Moreover, among the successful pickles products abroad are the dried tomatoes and artichokes.
“Addressing the foreign market is not easy because each country has its own rules, bureaucracy, market logic and consumer tastes – confirms Federico Masella, marketing manager of Valbona – . The strengths thanks to which our company has gained the trust of its customers, including foreign ones, are numerous starting from the wide range of references, both in terms of variety and by format, which meets the needs of the market. Valbona also provides an efficient and punctual service, with a structure that is reliable, fast and flexible. Lastly, the company has been able to gain trust thanks to the high quality standards set out by the procedures outlined by the certifications obtained and renewed at the highest levels. We expect great results, even overseas. We are in fact starting an ambitious project to serve North America. Other interesting areas also appear to be Eastern Europe, the Middle East and Asia. The only major obstacles affecting the consumption of preserved vegetables in some countries is that the market is almost non-existentand and needs to be literally started up, by trying to adapt to tastes and by finding a perfect combination of made in Italy and local products”.
