Despite growth in the volume and value of exports, the Eu continues to lose market share in the worldwide competition . Furthermore, the total consumption at global level is forecasted to increase up to 2025, while continuing to decrease overall in the Eu members. Therefore, this market trend shows that the wine sector will be increasingly depending on exports in the future.
New authorization regime for vine planting have been published by the European Commission yesterday (9 April). “Allowing member states to expand their planting areas by 1% a year should help to boost wine exports, with consumption in the bloc static but in many third countries growing considerably” said the Commission. Replacing the current regime, rights in reserve that are not granted to producers by the end of 2015 will cease to exist after that date.
EU commissioner for agriculture&rural development Phil Hogan stated: “The new system provides flexibility for the European wine sector to gradually expand production, in response to growing world demand. At the same stage, Member States have a range of safeguards to apply in order to address possible social and environmental risks in specific wine production areas.” As agreed in the 2013 Common Agricultural Policy reform, the new scheme will apply from 1 january 2016, replacing the transitional planting rights regime.