Italian private label manufacturer La Doria recorded additional revenue growth in 2014, with 4,5% revenue increase to Eur 631,4 million. As the company’s revenues streams, it also plans to strengthen its premium and added value own brands offering in the future: tomato products and private label established themselves, with the latter bound to be expanded under La Doria strategy for the next three year period.
Sales growth was driven by “the pulse and vegetables” line (+13,4%), followed by the “red” line (+4,4%). The company, which is primarily active in the manufacture of canned products and juice, has structured the business into three main lines: tomatoes, which includes tomatoes based products; fruit juices and pulses, which comprises canned beans, chick peas and lentils, as well as soups. The tomato sector is expected to benefit from the closing of the gap between supply and demand following contained domestic production. The Group is seeking to consolidate leadership position on foreign markets, especially United Kingdom and Scandinavian which count the major export sales.
