A wide range of premium products offering high value for money, integrated category management and no private label alternatives: these are the main pillars of Formec Biffi‘s marketing strategy which is becoming ever more customer-oriented. “We pay great attention to the demands of our consumers with respect to the various categories in which we operate”, states Stefano Bartoletti, sales manager for Formec Biffi, “with focus on our products which are all 100% made in Italy. We are currently seeing heightened competition on price which risks stifling both innovation and impulse purchasing. In contrast to this we are reacting to the retailers’ growing attention to a diverse and high quality offering. For this, our vision sees us engaged in innovation and the sharing of information and decisions with our clients. In 2015 we will develop the weighted distribution of our new products; 100% vegetable juices and specialities, 100% salsas and mayonnaises, as well as dressings and ethnic products etc. Furthermore we will consolidate our leadership in the organic sector of the categories in which we operate”. Internationally, Formec Biffi is present in Europe, North America and the Asean member states with its fresh and ambient juices. “We are growing rapidly”, underlines Bartoletti, “and we have enormous opportunity thanks to our expertise as a supplier of premium store brands as well”.