If champagne is the ‘black tie’ prosecco is ‘the business casual’. In this way Massimo Tuzzi, general manager at Casa Vinicola Zonin, describes the perception of this type of wine worldwide: Zonin Prosecco is, in fact, one of the best selling product of the company’s portfolio.
The process of internationalisation of Casa Vinicola Zonin started a long time ago an it is in continuous development. The company – that distributes, sells and markets the brands belonging to the Zonin Family – exports 75% of total sales revenue to over 100 countries.
Casa Vinicola Zonin has adopted a much more market oriented approach to international business, “tailoring” custom made business plans for each country, with the belief that each market is different and unique. In key countries like United States and United Kingdom two independent business units were incorporated – Zonin USA and Zonin UK – in order to perform all the main functions from sales and marketing to importation; in Tokyo shares were recently acquired in a Japanese distribution company and important investments in China are undergoing.
The mission of each of these new projects is to achieve a leadership role in the different international markets by providing wine solutions directly ‘from the vineyard to the glass’ and by ensuring the highest quality experience for all wine enthusiasts in all customer segments.
Massimo Tuzzi – Zonin from Gruppo Food on Vimeo.
