Nathan Ansell, head of food marketing at Marks & Spencer, believes that the retailer’s focus on its private label products provides it with an advantage over the major UK supermarkets. The majority of M&S’s food ranges are private label and this allows it to bring new ideas to market more quickly, he told Marketing Week.
“It means we’re much leaner and more targeted in our offer because we can control the supply chain and the offer within our stores,” he says. “It also allows us to be far more innovative internally.”
The retailer is devoting more attention to its Simply M&S range on everyday essential items, which now accounts for 11% of sales and is launching more seasonal promotions. For example, the current Summer of Flavour campaign covers about 300 different products and is supported by in-store décor and marketing. A good news for Italian food&beverage company…
