Colavita brings the best olive oils from around the globe direct to the connoisseur’s table. In the export business for over 30 years and world leader in exports of 100% certified Italian extra virgin olive oil, quality and the capacity to build lasting international relationships are in the company’s mission.
In net contrast with other major Italian olive oil brands, Colavita has decided to move away from a reliance on their 100% Italian product and also offer the consumer a selection of the best extra virgin olive oils from both established and emerging international olive oil producers.
The target is to create an olive oil culture and to stimulate wider and more knowledgeable consumption of olive oil. This anticipates a new country of origin labelling regulation for olive oil that will come into force in December 2014, which will require the country of origin to be clearly indicated on the front of the bottle. With this in mind, the company is encouraging its customers to discover and appreciate the variations in taste and texture between olive oils from around the world.
Alongside this the Colavita brand provides the dual assurances of quality and complete transparency that have always characterized its global consumer relationships. As such Colavita is committed to educating the consumer about the quality and origins of the olive oil they buy and furthermore about the individual characteristics inherent to olive oils from different countries. Supermarkets in Italy and around the world have already been stocking Colavita’s World Collection for a number of years. The range includes 100% Greek olive oil, 100% Spanish olive oil, 100% Californian olive oil, 100% Argentinian olive oil and 100% Australian olive oil. The plan is to expand further in the coming months to include emerging producers such as 100% Moroccan olive oil, 100% Chilean olive oil and 100% South African olive oil in addition to 100% Portuguese olive oil and 100% Tunisian olive oil. Colavita created its own business model based on quality and tradition and over the years has become a specialist in 100 % Italian extra virgin olive oil. Today, the company remains one of the leading exporters of extra virgin olive oil to countries like the Us, Canada, Australia, Japan and South America. Its ethos is to be a custodian for the global uptake of Italian culture and culinary traditions by successfully promoting the use of extra virgin olive oil in kitchens all over the world.
