In the preserved vegetable sector, Italian manufacturers see in the international markets a way out of the constraints felt on the domestic market, although they do require increased flexibility in terms of strategy.
“Our comprehensive international presence, both in Europe and further afield, provides us with a constant source of inspiration, allowing us to develop new recipes that we can also offer the Italian market,” adds Stefano Gatti, sales and marketing director at Saclà, “in a sort of international voyage of gastronomic discovery, we are able to soak up the very best flavours from around the world”.
Cross-border expansion is also of great importance to Stefano Pucci, ceo at Pucci: “You cannot survive these days unless you are willing to export. The “made in Italy” brand is a real strong point for us, but there is sadly a real lack of synergy among enterprise groups and between Industry and the State. Unfortunately there appears to be no real desire to create a combined strategy for growth.”
“Internationalisation definitely represents an opportunity,” clarifies Giacomo Ponti, marketing director at Ponti, “in particular for those producers who are managing to create a tailor-made approach for each individual market, which is no easy strategy to follow when one considers the impact this can have on the organisation as a whole.”