Planet Farms, a prominent Italian innovator in the vertical farming sector, has officially entered the Spanish market with Frescaah, its flagship line of ultra-fresh, tech-grown salads. Starting in mid-November 2026, the company will supply a selection of El Corte Inglés stores, marking another significant milestone in its international expansion strategy.
This strategic move follows the company’s successful launches in the United Kingdom and Switzerland. By leveraging a fully integrated, high-tech cultivation system, the Italian producer aims to offer Spanish consumers a superior product that combines technological precision with the excellence of Italian gastronomic culture. “Our arrival in Spain is a pivotal step in our international growth. We are proud to bring a product that emphasizes taste, freshness, and quality to a new audience alongside a leading partner like El Corte Inglés,” said Mara Valsecchi, CEO of Planet Farms Italia.
The Frescaah product range
The selection arriving at Spanish retail includes three signature blends:
- Brotes crujientes de Lechuga: Sweet and crispy lettuce leaves.
- Mezcla Armonía: A balanced mix of green, red, and romaine lettuce.
- Mezcla Vital: A bolder profile featuring romaine lettuce, mustard leaves, mizuna, and komatsuna.
Sustainable innovation at the core
The advanced vertical farming system developed by Planet Farms is rooted in the combination of proprietary technological research and Italian agricultural heritage. Within its Cirimido facility, crops grow in a completely protected environment where environmental parameters—such as light, humidity, and nutrient delivery—are managed by the Gaia VF monitoring platform.
This closed-loop system allows for year-round production while achieving remarkable sustainability metrics: 96% less water consumption and 99% land savings compared to traditional agriculture. Furthermore, the absence of pesticides and pollutants—facilitated by the controlled environment—eliminates the need for pre-packaging washing, ensuring that leaves remain exceptionally crisp and flavorful.
Global footprint
The Spanish entry solidifies Planet Farms’ position as a European leader in the industry. Since 2024, the company has established a footprint in Switzerland via Coop and Manor, and in the UK through a partnership with Waitrose and private label production for M&S. The company continues to advance its mission to promote the ‘Go Vertical‘ ethos, proving that sustainable, high-quality food can be delivered globally without compromising the planet’s precious resources.